The Attention Movement: How to Achieve Success Through Programmatic Activation

As the attention movement rapidly grows, marketers are looking to simplify the deployment process and seamlessly incorporate attention into their planning, buying, and optimization strategies. For many advertisers, this means programmatic activation.

Adelaide, a leader in attention-based media quality measurement, has recently made its AU metric available programmatically through pre-bid and custom algorithmic integrations. Marc Guldimann, CEO of Adelaide, will dive into how leading brands are achieving success through programmatic activation. To bring this success to life, Adelaide will be joined by Mediahub and Google Display & Video 360, who will talk about how they are approaching programmatic applications of attention.

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