Partnership for Responsible Addressable Media: Community Update

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The Partnership for Responsible Addressable Media (PRAM) is a cross-functional coalition made up of advertisers, publishers, agencies, platforms, and data & technology partners focused on developing principles, standards, and global guidance to safely and effectively address today’s changing addressable media and marketing landscape. With consumer interests at its core, PRAM was created to advance and protect critical functionalities for digital media and advertising, while safeguarding privacy and improving digital experiences. As legacy solutions fade, PRAM is uniting the industry’s diverse talent in creating consumer and privacy-focused alternatives that include First-Party, Browser/OS-Linked, and 1:1 Linked audiences, among others, as innovative solutions to enable and fuel the future of marketing.

In this session, we will briefly discuss some of the recent industry and regulatory developments and share our progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.