Avoid Data Disruption: How Brands Can Future-Proof Their Analytics

While choosing an ad server may have been a tactical decision in the past for digital marketers, the decision has now become a very strategic one. As the platform that owns the last mile — connecting audiences, media, and creative — the ad server has become a source of truth to verify and measure the delivery and performance of media and creative. While the major walled gardens offer ease and convenience, they may come at the cost of data transparency, objectivity, and independence. Advertisers are facing the dilemma that has been looming for years: Should this ease and convenience outweigh transparency and objectivity in this high-stakes game of digital disruption? That is the question each advertiser will have to answer — now sooner than later.

In this webinar, Flashtalking experts Steve Latham, Global Head of Analytics, and John Mruz, SVP Strategy, will cover:

• How the reduced transparency of walled gardens may impact your advertising
• Options for future-proofing your digital marketing strategy
• What we can learn from European advertisers affected by GDPR

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