Ryan Worthy
Director of Brand, Content & Culture
McDonald’s
Telly Wong
Chief Content Officer & SVP
IW Group
This event is over.
Recently named AIMM’s “Most Culturally Inclusive Brand” among Asian Americans, the Golden Arches is an undisputed industry leader in engaging this highly influential segment. From tapping into the worlds of anime and Kpop to embracing new technologies like AI and VR, McDonald’s has met the community not only where they are, but also where they’re headed. This session will provide an overview of how the brand’s approach of blending culture and innovation has established a new standard in multicultural marketing.
Start: Thursday, May 9, 2024 at 1:00pm
End: Thursday, May 9, 2024 at 1:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Ryan Worthy
Director of Brand, Content & Culture
McDonald’s
Telly Wong
Chief Content Officer & SVP
IW Group