Spin First-Party Data into Advertising Gold

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Google is laying down the law in 2024 and finally doing away with third-party cookies – and advertisers should rejoice. That’s because the demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. First-party data is like gold. It’s the information that customers offer up to businesses, and yet for years advertisers have not been harnessing its value as well as they could. But in 2024, businesses will finally recognize the true value of their own first-party data, investing in better acquisition and data management strategies. This can lead to deeper customer insights, more personalized experiences, and highly integrated campaigns across the entire digital world. But they need more creative approaches to do that.

Join IDX leaders Paul Headley, Vice President, Strategy & Analytics, and Sara Weber, Director of Paid Media, to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI. Paul and Sara will draw upon client work to discuss how a creative approach to tapping into first-party data can help marketers succeed where third-party data cannot. Register now to learn more.