More than Insight, Action: The Roles of Measurement & Optimization

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In an era of “do more with less,” converged TV advertisers must find new ways to improve campaign efficiency and performance across linear, CTV, and digital video. TV measurement helps advertisers understand reach and performance, but it’s what’s done with the intel that really matters.

There is a disconnect between measurement and optimization – in other words, making those findings actionable. Learn how advertisers are putting measurement insights to work via in-flight creative and media optimizations, shifts in budget and impression allocations, and more.

Innovid’s Ryan Suway, Director of Enterprise Accounts, will sit down with an executive from one of the top TV ad spenders in the U.S. for a candid discussion about how they continuously learn, iterate, and activate for an ongoing loop of optimization opportunities.