The Art of Attention: Strategies to Connect with Consumers Across Screens

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Across the board, consumers are bombarded with advertising throughout their day and across screens and devices. In the video space, more ad-supported streaming options are coming to market, and ad-supported plans make up 25% of all premium SVOD subscriptions. How can advertisers break through the clutter and connect with consumers in memorable ways? The answer is innovation and authenticity. In this session, you’ll learn about what consumers want from brands, and how advertisers can respond.