Groundbreaking Outcomes, Data Quality & Attribution Standard

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Messages received, action taken, product sold, and ROI delivered. Sounds straight forward, but is it? What data sets are required? What are the desired outcomes between ad exposure, interaction with an ad, media coverage, environmental and economic factors, and modeling decisions?

Learn the spectrum of metrics, data and decisions required for delivering groundbreaking Outcomes and Data Quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments, as well as the underlying data quality associated with these methods.