Putting the ANA Influencer Marketing Measurement Guidelines to Use

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In July 2022, the ANA issued Influencer Marketing Measurement Guidelines to address marketers’ greatest challenge in the influencer space: measurement. The Guidelines were spearheaded by the ANA’s Influencer Marketing Advisory Board, led by Casey DePalma McCartney, Senior Director, External Communications and Digital Engagement at Unilever, along with senior marketers from Bayer, Cigna, Hilton, Mastercard, Nationwide, Procter & Gamble, PUMA, Reckitt Benckiser, SAP, Sephora, Target, and Wells Fargo. The Guidelines were created in collaboration with influencer agency partners, the major platforms, and have been endorsed by the Media Rating Council (MRC).

The Guidelines are a first for our industry and have been featured in The Drum, MediaPost, and Ion. This webinar will overview the Guidelines, how marketers can use them internally, and share them with agency and influencer partners. They can be accessed and downloaded at: https://www.ana.net/influencermeasurement