FUNdamentals of Ethical Marketing: Your Compliance Toolkit Awaits

This event is over.

Join us as we explore why ethics should and do have a key role in your marketing plans – its impact on your brand, consumer trust and your bottom line! We’ll provide a high-level overview of industry standard guidelines, best practices, and tips to give you the tools to build your ethical marketing campaigns. This is especially time sensitive given the rise in interest with legislators, regulators, and consumers regarding privacy, transparency, and choice. Senior staff from ANA’s Center for Ethical Marketing and the Chairs of ANA’s two ethics committees – Ethics Policy and Ethics Review will be your guides through the ethical world of marketing.

Highlights:

This is the first webinar in our Ethics Series -- you’ll learn the fundamentals that you can incorporate into your marketing campaigns today:

Industry standard guidelines/best practices (i.e., transparency, choice, terms of the offer, fulfillment)
Tools and compliance services available through the ANA Center for Ethical Marketing (data hygiene and marketing preference tools such as DMAchoice, Digital Advertising Alliance, and Privacy Shield)
Knowledge-sharing and learning opportunities through the ANA Ethics Policy and ANA Ethics Review Committees
Real-life examples from our casework to share and learn from – the dos and don’ts for ethical marketers