Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans | Webinars | Events & Webinars | ANA

Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans

This event is over.

The impending demise of third-party cookies has been a hot topic for marketers, leaving many wondering about the future of addressability. However, there is more to this story than meets the eye.

In this informative webinar, we'll explore three key considerations for marketers as they grapple with the evolution of addressable advertising:

- It's Not as Bad as You May Think: While the end of third-party cookies may seem daunting, we'll shed light on why the impact may not be as severe as anticipated, and how it can open new doors for innovation.

- Opportunities for Innovation and Focus: The cookie-less future presents unique opportunities for marketers to think outside the box and focus their efforts on more meaningful and personalized advertising strategies.

- Clear Plans of Action: We'll provide actionable insights and clear plans of action for marketers to implement now and in the short term, ensuring they stay ahead of the curve and adapt to the changing landscape.

Secure your spot today and gain a deeper understanding of the cookie-less future, its potential opportunities, and practical steps to navigate this evolution successfully.

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when

Start: Thursday, July 25, 2024 at 1:00pm

End: Thursday, July 25, 2024 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Josh Vincent
Partner
Transparent Partners

Josh Vincent is the Partner of Data & Analytics at Transparent Partners, where he helps brands reach their business goals by setting data strategies, designing marketing technology solutions, and managing change to drive enterprise adoption of new ways of working.