This event is over.
2024 finds AI both over-hyped and very real. A MarTech vendor demo these days is seldom complete without reference to new AI capabilities that seem self-evidently useful on the surface.
But is accepting the embedded AI capabilities of your incumbent MarTech vendor always a good idea? And if the answer is “no,” then where should AI services live in your broader MarTech stack?.
Join this fast-paced briefing by Tony Byrne, founder of independent MarTech analyst firm, Real Story Group, where you’ll obtain a no-BS view of the AI landscape for enterprise marketers. See different models for applying AI services across your stack, and learn from the pilot projects of other large enterprises like yours.
Start: Wednesday, February 28, 2024 at 3:00pm
End: Wednesday, February 28, 2024 at 3:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Tony Byrne
Founder
Real Story Group
Tony Byrne is founder of Real Story Group (RSG) a uniquely buy-side analyst firm that focuses exclusively on supporting enterprise Marketing Technology leaders. RSG vendor evaluations are known for their technical depth and ruthless candor. Tony is co-author of “The Right Way to Buy Technology” (Rosenfeld Media), and leads an RSG team that advises large enterprises on critical MarTech decisions.
