Trends in U.S. Digital Advertising and Media in 2022 (Brand, Creativity, and Media)

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In this webinar, Paul Verna, Principal Analyst and Head of the Advertising and Media Practice at Insider Intelligence, will explore trends in U.S. digital advertising and media as we head into a future shaped by the pandemic but no longer bound by it. The session will cover topics including:

An outlook for digital advertising in general, and for specific areas including search, display, video, connected TV, social media, e-commerce, audio, and out-of-home
How marketers are adjusting their advertising strategies as audiences continue to migrate from linear TV to streaming services, including subscription-based platforms that don't carry ads
The state of play in social media advertising amid Apple's changes in privacy settings and heightened scrutiny of the potential harmful effects of social platforms
An outlook for retail media network ad spending, and an analysis of how these networks will reshape the digital advertising ecosystem
How the gradual reopening of public venues will impact DOOH advertising
How external factors like supply chain disruptions and inflation might affect digital advertising in 2022