The Future of Social Commerce: How Brands Can (and Should) Adapt Their E-Commerce Strategies

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Gone are the days when retailers could get by with conducting online commerce simply through their website. Technology advances have brought on shifts in consumer behavior, and customers are demanding faster and more convenient ways to buy what they want, when they want. Increasingly, that means buying through social media platforms.

Rather than force customers to click through to their site and risk conversion drop-off, headless commerce allows brands to decouple their site's presentation layer from the backend commerce functionality. The result is a seamless shopping experience that better converts shoppers into customers. In this webinar, PMG will discuss how social platforms are responding to this need, how the landscape of platform buying has evolved, and what brands can and should do now to adapt their e-commerce strategies.