mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Future%20of%20Social%20Commerce%3A%20How%20Brands%20Can%20%28and%20Should%29%20Adapt%20Their%20E-Commerce%20Strategies%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWW-200701%0A%0AGone%20are%20the%20days%20when%20retailers%20could%20get%20by%20with%20conducting%20online%20commerce%20simply%20through%20their%20website.%20Technology%20advances%20have%20brought%20on%20shifts%20in%20consumer%20behavior%2C%20and%20customers%20are%20demanding%20faster%20and%20more%20convenient%20ways%20to%20buy%20what%20they%20want%2C%20when%20they%20want.%20Increasingly%2C%20that%20means%20buying%20through%20social%20media%20platforms.%0D%0ARather%20than%20force%20customers%20to%20click%20through%20to%20their%20site%20and%20risk%20conversion%20drop-off%2C%20headless%20commerce%20allows%20brands%20to%20decouple%20their%20site%27s%20presentation%20layer%20from%20the%20backend%20commerce%20functionality.%20The%20result%20is%20a%20seamless%20shopping%20experience%20that%20better%20converts%20shoppers%20into%20customers.%20In%20this%20webinar%2C%20PMG%20will%20discuss%20how%20social%20platforms%20are%20responding%20to%20this%20need%2C%20how%20the%20landscape%20of%20platform%20buying%20has%20evolved%2C%20and%20what%20brands%20can%20and%20should%20do%20now%20to%20adapt%20their%20e-commerce%20strategies.%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A