Snackable Content Strategies to Win With Gen Z (Marketing to Millennials & Gen Z Series)

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Today’s gen Z consumers have new expectations. They are hyper-connected, content consuming and more likely to bypass traditional forms of marketing and listen to their peers. In this webinar, the presenter will uncover ways your organization can navigate, and, more importantly, prioritize and quantify gen Z's influence to increase sales and profits.

In this webinar, the presenter will discuss the following topics:

How the modern family makes shopping decisions
The differences between millennials and gen Z
Six key drivers of brand preference impacting price elasticity and frequency of use or share of stomach
How to think about connecting your brand purpose to your key financial drivers using the Purpose-Profit Loop
Creating snackable content for just-in-time buyers with brand examples