Developing Survival Thinking & Planning in Today’s Disruptive Corporate World (Marketing Futures Series)

Take a look around. Companies are falling like flies. Entire industries are starting to wobble as a result of the seismic forces of change, disruptive effect of technology and destabilizing force from startups. Corporations have themselves to blame. As the saying goes, "let's see how big we can get until we suck." Mission accomplished. Corporations that once graced the Fortune 500 are now causalities of war. They've become too bureaucratic; too political; too dysfunctional; too risk averse and as a result, have lost their competitive edge. And if you expected good news or a happy ending, there may not be one. That doesn't mean we can't try. In this webinar, Jaffe will offer a path to redemption, but with full warning, it may be too late.

Key Takeaways:

1. Embrace "heresy" thinking to challenge norms, conventions and incumbent thinking
2. Walk through the Survival Planning Canvas and how it paves the way to develop a survival plan
3. Find out how the four pillars of Digital Disruption, Talent Resurrection, Customer Obsession and Corporate Citizenship can help brands return to growth

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