Campbell’s Soup: Developing Content Strategies to Build Brands (Content Marketing Month Webinar)

How do you keep the marketing for an almost 150-year-old brand fresh? That was the challenge Campbell's Soup faced a few years back. They were a beloved brand, but, not quite top of mind to the younger generations. To change that perception, Campbell's started on a content marketing journey with recipes utilizing their soups to working with influencers in the food industry to now creating branded content series. Campbell's will share why they embarked on this journey, how their campaigns and have grown and changed over the years, and key lessons learned along the way.

In this webinar, you will learn how to:

• Partner with the right brands
• Bring creativity and inspiration to content
• Use social media to leverage reach and scale
• Leverage AI and weather-data to deliver relevant content
• Test throughout the content marketing journey

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