Digital & Social @ Edward Jones

EDWARD JONES: USING INSIGHTS TO DESIGN WITH CLIENT CENTRICITY

In this session, you will hear how insights have driven Edward Jones’s client-centric approach to reimagining their client site: Online Access.

Terrence Freeman

Digital Strategy Leader Edward Jones

OREO & 7-ELEVEN PRODUCT LAUNCH PARTNERSHIP

In this session, hear how Oreo and 7-Eleven partnered to launch new products such as an exclusive Oreo mint hot chocolate, and Oreo donut. In this integrated campaign, Oreo and 7-Eleven increased awareness of the launch through social media, influencer marketing, and public relations.  

Steve McGowan

Head, Shopper Marketing & Strategic Partnerships Mondelez International

HOT WHEELS: KEEPING A 50 YEAR OLD BRAND RELEVANT AND COOL WITH SOCIAL MEDIA CONTENT AND INFLUENCERS

In 1968, Hot Wheels revolutionized play with the first toy cars that not only looked great but also performed better than anything else out in the market. 50 years and many generations later, the brand is bigger than ever. With continuously changing trends and consumer behaviors, and a fast evolving media environment, it's more challenging than ever for a heritage brand to remain relevant and top of mind. A unique approach to engaging and building partnerships with creators have driven significant growth for Hot Wheels on YouTube and made the brand cool among the cool kids. In this session, Mattel will share insights on this campaign.

Ricardo Briceno

Senior Marketing Director and Head of Brand Marketing Hot Wheels – Mattel

CONTENT WITH PURPOSE- PANERA BREAD'S 'FOOD INTERRUPTED'

Panera Bread is a true mover in the food policy space. To complement its multi-year ‘Food as it Should Be’ campaign platform, the brand was ready to go deeper, and wider to bring consumers into their mission: to change the food industry from the inside out. ‘Food Interrupted’ is a content series that makes food policy accessible and entertaining with industry influencers and innovators like Marcus Samuelsson and Rainn Wilson. It also shows consumers how they can make an impact.  Emmy-nominated and heading into season two, ‘Food Interrupted’ changed Panera’s relationship with its customers from fast casual to life changing and long term. In this session, Panera Bread will provide insights and learnings from this successful launch.

Kelli Nicholson

Brand Director Panera Bread

SCOTTS MIRACLE-GRO: INTEGRATED DIGITAL EVOLUTION

In this session, hear how ScottsMiracle-Gro evolved their subscription program with an integrated digital campaign.  Learn how they activated with a custom-built bidding engine driving programmatic display, social, search, email, and retargeting across all channels to increase sales.

Conrad Bowman

Director, Performance Marketing and Analytics Scotts Miracle-Gro