The Future of Entertainment presented by dentsu

OPENING REMARKS

Tori Carr

Sr. Manager, Brand & Media ANA

THE TRANSFORMATION OF THE ENTERTAINMENT OPPORTUNITY FOR BRANDS

Through the emergence of the ‘creator economy,’ we are witnessing a profound transformation of the entertainment landscape: younger audiences’ tolerance for interruptions is extremely low and there is a proliferation of platforms and outlets to consume content that are transforming viewer expectations. In this new environment, brands need to take a ground-up approach to content production, consider how storytelling and entertainment IP can unlock attention while creating new, sustainable models, and let go of preconceived notions surrounding existing entertainment genres. 

Geneva Wasserman

EVP Scripted Content dentsu’s StoryLab

THE FUTURE OF AD SUPPORTED STREAMING

As consumer demand increases for AVOD models - so does advertiser demand. We'll discuss how brands can develop the right toolkit to break through the noise and stand out on AVOD.

Becca Lefkowitz

Manager, Ad Revenue and Strategy Roku

WHAT ROLE WILL NFTs PLAY IN THE FUTURE OF ENTERTAINMENT?

Don’t be too intimidated by the “crypto winter.” NFTs – Non-Fungible Tokens – are very different types of digital assets from cryptocurrencies and have now joined the historic list of platforms for expanding entertainment distribution and marketing exposure. Major media companies and upstarts are exploring many of the same questions: what role will NFTs play in the future of entertainment, and how can I best simultaneously exploit and protect my valuable intellectual property in this new world?

Howard Homonoff

Senior Advisor, U.S. Media & Entertainment Industry Grant Thornton

HOW TO KICK START A BILLION-DOLLAR INDUSTRY. THE SIX LESSONS WE LEARNED AFTER 20 YEARS OF ESPORT PARTNERSHIP

Nurturing a 20-year partnership while building a billion-dollar industry at the same time is no easy task. Intel and EFG tell the story of their partnership through the 6 fundamental lessons learned during this period, that helped both companies strive in the uncharted territory of esports - until it became the behemoth that it is today.

Marcus Kennedy

General Manager of Gaming and Esport Segment Intel

HOW THE NFL IS ENGAGING THE NEXT GENERATION OF FANS

The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. As viewing and engagement habits continue to evolve, the NFL is strategically meeting Gen Z fans on their terms through its “helmets off” player storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.  This session will feature insights that can apply to nearly every brand that operates within sports and youth culture more broadly.

Josh Tucker

VP NFL Social NFL

CLOSING REMARKS

Tori Carr

Sr. Manager, Brand & Media ANA