Wednesday, May 17, 2023
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2:00pm - 4:00pm
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NONPROFIT EXECUTIVE ROUNDTABLE (INVITE ONLY)
In this invitation only event, nonprofit fundraising leaders openly discuss the latest trends, explore issues, and share insights being realized from organizations across the nonprofit community. This exclusive, nonprofit-only, facilitated discussion will allow industry executives to connect with peers and knowledge-share ideas and learn from each other on an intimate level. Be prepared to interact with your peers to share your experiences and find meaningful solutions.
Interested in attending? Complete this form. Please note you must be approved to attend.
Location:
ANA 2020 K Street, NW, Washington DC 20006
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Facilitator: Dan Clasgens
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Director of Direct Marketing
DAV
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4:30pm - 5:30pm
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HAPPY HOUR/RECEPTION
Location:
Circa at Foggy Bottom 2221 I St NW Washington, DC 20037
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Thursday, May 18, 2023
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8:30am - 9:15am
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NETWORKING BREAKFAST - OPEN DISCUSSION
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9:15am - 9:20am
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OPENING REMARKS
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Jocelyn Argarin
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Director of Events and Education
ANA Nonprofit Federation
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9:20am - 9:45am
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9:45am - 10:05am
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TAKE A BREAK FOR ADVOCACY & POLICY UPDATES!
If you have heard enough about the great world of fundraising and marketing and need a “policy break,” this session is for you! There is a large push this year post-election season to advance legislation across the nation and much of it can impact your work. Join this brief policy update on key nonprofit issues to learn about the issues ahead that can shape data practices and you fundraising campaigns! Nonprofit organizations are in a highly regulated environment and need to learn the latest policy concerns.
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Senny Boone
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SVP, ANA Center for Ethical Marketing
ANA
View Presentation
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10:05am - 10:50am
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FUTURE-PROOFING YOUR MARKETING PROGRAM - WHERE ARE YOU MOST EXPOSED TO RISK?
The list of competing factors you have to consider in your marketing and audience acquisition approach can seem never-ending. With AI, personalization needs, and privacy challenges increasing by the day, protecting both your brand reputation and your bottom line relies on your ability to relay to your audience that you care about their concerns. In this session, we'll cover what you need to consider to ensure you're establishing the infrastructure and diversifying your marketing approach so you're protected well into the future.
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Elyse Wallnutt
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Founder and Principal
Agility Lab Consulting
Luke Franklin
Vice President, Membership
ASPCA
View Presentation
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10:50am - 11:35am
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THE FUTURE OF CTV IN NONPROFIT FUNDRAISING: OPPORTUNITIES AND CHALLENGES
This session will explore the opportunities and challenges of using Connected TV (CTV) as a medium for nonprofit fundraising campaigns. Nonprofits are increasingly using CTV to engage with a wider audience and boost donations. This session will cover topics such as CTV trends and their impact on nonprofit fundraising, developing effective CTV fundraising campaigns, measuring success, best practices for incorporating CTV, and navigating changing privacy regulations. Our CTV expert will provide insights and experiences to help attendees develop successful CTV fundraising campaigns. This session is suitable for nonprofit fundraising professionals, marketers, and technology experts interested in leveraging CTV to enhance their fundraising efforts. Attendees will come away with practical tips and strategies for using CTV as part of their fundraising strategy.
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Janet Tonner
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President
Direct Donor TV
Dan Clasgens
Director of Direct Marketing
DAV
View Event Recap
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11:35am - 11:45am
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BREAK
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11:45am - 12:30pm
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EXPANDING NONPROFIT IMPACT THROUGH INFLUENCER MARKETING: STRATEGIES FOR NAVIGATING SOCIAL MEDIA'S NICHE NETWORKS
Social media has transformed the landscape of marketing. It’s created a huge web of niches and spheres of influence. Find out how your organization can find the right voices and the right platform to extend the reach and access a new audience to advocate and support your mission.
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Amanda Peña
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Vice President
MissionWired
Evan Johnson
Sr. Director, Mass Market Fundraising
Project HOPE
View Event Recap
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12:30pm - 1:30pm
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LUNCH BREAK
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1:30pm - 2:15pm
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THE RISE OF YOUTH GIVING
sparks & honey’s Future of Giving report pinpoints five key cultural trends disrupting the Future of Giving – this session will focus on a key cultural shift among this fascinating landscape: the Rise of Youth Giving.
Eighty-four percent of millennials are donating to charity, but an uncertain economic future and vast societal inequality are significantly affecting how they give, especially at a time when the average gen Zer has an average debt of $14,700. Among these challenges, we will examine how younger givers will evolve from internet activists of today to the impact activists of tomorrow. Understand the key trends driving Youth Giving and how they come to life in real-world examples, or cultural signals.
This session will be presented by sparks & honey’s Robb Henzi, Policy & Philanthropy Practice Lead and SVP of Cultural Strategy. Attendees can expect to walk away with actionable thought starters on how their organization can lean into the evolving trends around Youth Giving.
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Robb Henzi
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SVP, Strategy + Head of Policy & Philanthropy Consulting
sparks & honey
View Event Recap
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2:15pm - 3:00pm
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MIDLEVEL FUNDRAISING: WHERE WE’VE BEEN, WHERE WE’RE GOING
Midlevel donors are the bedrock of a healthy donor file and yet many organizations continue to neglect or mismanage them. Midlevel donors live in the intersection of direct marketing and major gift fundraising and effective midlevel fundraising requires a hybrid approach that many organizations have difficulty implementing. To complicate matters, midlevel donors have widely divergent expectations around how they expect to be treated. This session will explore the trajectory of midlevel philanthropy, spotlight opportunities and challenges and offer concrete strategic and tactical suggestions for success. In addition, Mark Rovner of Sea Change Strategies will share trends and findings based on a decade of research into midlevel fundraising.
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Diane Clifford
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Senior Vice President, Constituent Development and Operations
Share Our Strength | No Kid Hungry
Mark Rovner
Principal, Leadership Coach
Sea Change Strategies
View Event Recap
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3:00pm - 3:10pm
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BREAK
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3:10pm - 3:55pm
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BUILDING A MULTICULTURAL MARKETING FRAMEWORK: STRATEGIES AND TACTICS FOR FUTURE PLANNING
Future planning for your organization must include multi-cultural marketing. Expectations from diverse audiences and advocates will continue to grow and mature. Donors expect the organizations to clearly commitment to and impact change beyond 2023. Get strategies and tactics to help your organization build a multicultural marketing framework that authentically represents your purpose, shares your DEI&B vision, and resonates with your target audiences, whether donors, funders, volunteers, advocates, legislators, media, or others.
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Mario Salman
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Creative Director
RKD Group
Jenn Thompson
Vice President, Digital Strategy
RKD Group
View Event Recap
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3:55pm - 4:05pm
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