Innovation Day @ MillerCoors presented by Xandr

CAPE LINE SPARKLING COCKTAILS: RETHINKING THE INNOVATION & GO-TO-MARKET STRATEGIES

Cape Line Sparkling Cocktails delivers what few other drinks are able: delicious flavorful sparkling cocktails but without any compromise. Made with 6 simple ingredients and nothing artificial, Cape Line is a drink you can feel better about drinking, and it looks great too! Only in market since April 1, Cape Line has already gained mass awareness through a campaign engineered to break through consumers’ busy lives. In this session, Heidi Gilbertson, Associate Marketing Manager, will share how Cape Line was created in half the time of a typical launch and with a new go-to-market strategy that ruthlessly recruits its core consumer.

Heidi Gilbertson

Associate Marketing Manager, Cape Line MillerCoors

ENJOY LIFE FOODS’ FOCUS ON INNOVATION RESULTED IN 17 CONSECUTIVE YEARS OF GROWTH

Enjoy Life Foods, a snack food company that caters to a growing community of people who live their daily lives with food allergies, intolerances, and/or Celiac Disease, has created a culture of innovation in all facets of its organization that has led to industry-leading growth. Acquired by Mondelez International in 2015, Enjoy Life has accelerated its innovation strategy that includes focusing on new product development, identifying new emerging food trends, as well as investigating innovative vehicles allowing its products to be ubiquitous, available to all people who normally have limited access to these types of foods. In this session, Joel Warady, General Manager and Chief Sales & Marketing Officer who has been involved with the company from its inception, will share how the company continues to adapt utilizing a strategy of innovation and maniacal focus on being consumer-centric.

Joel Warady

General Manager and Chief Sales and Marketing Officer Enjoy Life Foods

REAL PEOPLE, REAL STYLE — EMBRACING THE NEXT GENERATION OF CUSTOMERS

Despite the disruption in retail, American Eagle hit all-time high revenue in 2018 and is the No. 1 jeans brand for young people in America. Far more than just clothing young people wear, AE has proudly become a voice for a new generation of customers, embracing young people of all shapes, backgrounds and stories. In this presentation, CMO Kyle Andrew will chart AE’s path to real, from the insights and observations that challenged conventional thinking to the groundbreaking ways her team is continuing to push the boundaries of customer-centricity.

Kyle Andrew

Chief Marketing Officer American Eagle

XANDR: CROSS SCREEN ADDRESSABLE 101

Consumers are screen agnostic, which means marketers need to understand how to create relevant content – and measure the impact – across multiple screens. AT&T’s advertising company Xandr will take attendees through the basics, and best practices, for reaching their audiences cross-screen.

Drew Groner

Head of Client Partnerships XANDR

ALLSTATE USES TELEMATICS TECHNOLOGY TO PERSONALIZE THE AUTO INSURANCE EXPERIENCE

Founded in 1931, Allstate has been a pioneer of the insurance industry for over 85 years. To meet the needs of today’s consumers, the company has evolved beyond offering traditional insurance products to creating products that are personalized to consumers’ needs. One such innovation is Allstate’s new pay-per-mile product – Milewise – which gives drivers customized auto insurance prices based on the miles they drive. In this session, Jennifer Sweis, senior marketing manager, will share this product story and how Allstate is launching Milewise.

Jennifer Sweis

Senior Marketing Manager Allstate Insurance Company

MILLER HIGH LIFE: INTRODUCING A 115-YEAR-OLD BRAND TO THE NEXT GENERATION OF DRINKERS

Miller High Life is one of America’s true classic brands. Founded in 1903, born out of Frederick Miller’s vision that the good things in life don’t have to be rare or expensive, the Champagne of Beers was brewed to be the best of its kind. Consistently brewed with quality ingredients, champagne-like bubbles, and put in a clear champagne-style bottle since the beginning, Miller High Life put Miller Brewing Company on the map, making quality beer accessible to all.

Since late 2016, significant efforts were made to restore the brand’s reputation after decades of decline, reminding drinkers that High Life is a quality yet affordable beer with the perfect balance of flavor and refreshment. To drive sustained future growth, it is imperative to introduce this brand to a generation of new drinkers, and show them why High Life is not like any other beer, but is special and unique as the Champagne of Beers. In this session, learn how High Life is modernizing its marketing to recruit new drinkers through influencers, PR, digital/social, and On-Premise platforms.

Emily Martinez

Customer Marketing Manager, On-Premise MillerCoors