Emerging Formats and Ad Innovation: CTV, Gaming and Beyond, presented by SXM Media

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As people increasingly live their lives in digital spaces, we’ve seen explosive growth of emerging formats like Audio, Connected TV, and Gaming. While some of these formats are newer than others, they’re each considered ‘emerging’ in that advertisers have yet to migrate media dollars commensurate to an en masse consumer migration, which has only further accelerated throughout the pandemic. These mediums represent massive opportunity for advertisers to engage with consumers in new and resonant formats that drive engagement, meaningful connection and outcomes. So why are advertisers hesitant to make these formats a bigger slice of their integrated advertising mix? Largely due to lagging technical infrastructure that empowers them to invest at scale.

Join us to hear from the brands and publishers trailblazing these nascent yet booming mediums. Hear from industry experts taking on the challenges of measurement and intelligent targeting across digital's newest formats and delivering powerful campaigns therein.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, April 6, 2022
11:00am - 11:04am	OPENING REMARKS Gena Casciano Senior Director – Sponsorship, Experiential & Multicultural Marketing ANA
11:04am - 11:05am	SXM MEDIA SIZZLE REEL
11:05am - 11:37am	KROGER AND ROKU: HOW CPG BRANDS CAN REACH THE CTV VIEWER Retail Media Networks are poised for explosive growth in 2022 and marketers are jumping on the opportunity. At the same time, people aren’t watching TV the same way they did just a few years ago. Connected TV promises better targeting and measurement – but CPG brands need fresh and scalable data to make it happen. Kroger Precision Marketing and Roku have built an important bridge between their platforms to help brands reach today’s TV streamers. Learn how marketers are using Kroger’s sales data to reach the right households through Roku and then measure in-store sales impact. Halli Goddard Advanced TV Lead Consultant Kroger Precision Marketing   Alannah Pawlik Senior Marketing Manager, CPG Roku View Event Recap and Related Materials
11:37am - 12:14pm	MCDONALD'S IN THE METAVERSE From a virtual scavenger hunt to a Lunar New Year VR exhibit, the Golden Arches' first forays into the metaverse have been decidedly unconventional and culturally-led. Bringing the fundamentals of experiential marketing into the virtual space, these URL activations recreated the excitement of an IRL event by engaging consumers in innovative -- and immersive -- new ways. Hear early learnings as well as thoughts on the future of metaverse marketing. Joomi Lee Marketing Manager, Multicultural Strategy and Engagement McDonald's Telly Wong SVP & Chief Content Officer IW Group, Inc. View Event Recap and Related Materials
12:14pm - 12:48pm	THE FUTURE OF VIDEO As the streaming wars enter a new stage, the evolution of video continue to accelerate — not just in terms of resolution and distribution, but also in its format, viewing context, and business models. Join the IPG Media Lab to explore changes on the horizon for video content from Hollywood to social media, and how brands can best prepare for the new landscape Richard Yao Manager, Strategy and Content IPG Media Lab View Event Recap and Related Materials
12:48pm - 1:10pm	MAXIMIZING THE CONNECTED TV OPPORTUNITY CTV is the fastest growing digital channel, and advertisers are increasingly embracing the flexible, data-driven streaming environment to run campaigns that reach cord-cutters. Join Jeff Giachetti, Programmatic Media Lead, Colgate and Emily Knight, Senior Director, Business Development, The Trade Desk for a conversation about how the brand consolidated their TV buying to reach key audiences on CTV and leveraged incremental reach reporting to understand the reach of their CTV campaigns. Learn more about employing tools like frequency capping to optimize audience exposure to your CTV ads and how to work with your DSP to increase the efficiency of your CTV investments. Emily Knight Senior Director, Business Development The Trade Desk Jeff Giacchetti Programmatic Media Lead Colgate-Palmolive View Video and Presentation
1:10pm - 1:50pm	REACHING A LARGELY UNTAPPED MARKET In this session, marketers learn how to reach the “Tech-Setters” — the rising, global audience of the 800 million young, tech-obsessed, and highly valuable sports fans that aren’t watching traditional sports or esports, but love immersive sports like drone racing. The Drone Racing League will share insights and data into this group, including their love for gaming and crypto, and how they are doubling down on gaming and the metaverse to connect with this coveted audience of consumers. Anne Marie Gianutsos Chief Marketing Officer The Drone Racing League Shelley Pisarra EVP, Global Insights Wasserman View Event Recap and Related Materials

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.