ANA Nonprofit Growth Summit & Hill Day

This event is over.

The Nonprofit Growth Summit and Hill Day provides a valuable platform for individuals and organizations to learn, connect, and collaborate in their mission to create a better world. The event features a diverse range of sessions and panel discussions led by marketing and fundraising experts. Topics include donor engagement, digital marketing, storytelling for impact, campaign planning, and much more.

One of the standout features of this summit is the Hill Day component. Participants are encouraged to take their advocacy efforts directly to Capitol Hill where they can meet with elected officials, policymakers, and legislative staff to advocate for policies and funding that support their nonprofit missions.

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, May 14, 2024
11:30am - 11:35am	OPENING REMARKS Tara Sugiyama Potashnik, Esq. Chief of Staff and Partner Venable LLP
11:35am - 12:20pm	NAVIGATING TOMORROW'S MARKETING LANDSCAPE: INSIGHTS FOR NONPROFITS In an era defined by rapid technological advancements and evolving consumer behaviors, the landscape of marketing for nonprofit organizations is undergoing profound transformations. This presentation aims to explore the 'What,’ ‘So What,’ and ‘Now What’ of the future of marketing, specifically tailored to the unique needs and challenges faced by nonprofits. We will delve into emerging disruptions and trends, explain their implications for nonprofit marketers, and provide actionable strategies to leverage these changes effectively. By understanding the transformative potential of emerging technologies and trends, nonprofits can optimize their outreach, engagement, and fundraising efforts in an increasingly competitive digital environment. Mike Berberich Senior Director, Content Strategy & Marketing Futures ANA View Presentation
12:20pm - 1:20pm	LUNCH
1:20pm - 2:05pm	ON THE HILL AND IN THE STATES TOWN HALL As part of the Town Hall Series, this interactive session will provide a comprehensive overview of the latest political and policy developments, spanning both national and state levels and delve into the intricacies of pivotal issues such as postal regulations, data privacy, and charitable giving incentives. Whether you're a seasoned advocate or new to the policy landscape, this session equips you with the insights and tools needed to navigate and contribute meaningfully to the evolving political and policy environment. Engage in a dynamic and open question-and-answer session, providing a platform for you to pose pressing questions about ongoing policy efforts. Laquan Austion Vice President, Public Policy ANA Senny Boone Senior Vice President, ANA Center for Ethical Marketing ANA View Event Recap
2:05pm - 2:50pm	STRATEGIES IN A HIGH-INTENSITY FUNDRAISING COMPETITION The fierce competition for fundraising leads to enormous organizational marketing spendings. In the session, we will dive deeply into the competitive landscape of fundraising and the strategies nonprofit managers and policymakers should be prioritizing to maximize donations. We analyzed competition from donors' perspectives using surveys and experiments. We found donors differentiate organizations by efficiency and impact when promoting similar causes, and by the cause itself when promoting different causes, leading to varied donation decisions. Thus, organizations promoting similar causes should cooperate to compete better with organizations promoting different causes, and policymakers should encourage such cooperation to decrease overall marketing expenses. Gil Peleg, Ph.D. Assistant Clinical Professor of Marketing Drexel University View Presentation
2:50pm - 3:05pm	BREAK
3:05pm - 3:50pm	EQUITY-INFUSED ORGANIZATIONAL CHANGE: NONPROFIT STRATEGIES FOR INTERNAL AND EXTERNAL IMPACT In this session, our experts will explore the pivotal role of equity in shaping organizational change strategies for nonprofit organizations. In an ever-evolving landscape, nonprofits have the power to drive positive transformation internally and externally. We will examine the nuanced integration of equity principles into the fabric of organizational change strategies, ensuring that nonprofits evolve in ways that not only foster inclusivity within but also create a meaningful impact externally. Participants will walk away with actionable insights to infuse equity into their nonprofit's organizational change initiatives, and learn key ingredients to help foster a culture of inclusivity internally and make a meaningful impact externally. Join us as we navigate the path toward more equitable and impactful nonprofit organizations, creating positive change within and beyond their walls. Sharon Newport Principal Sharon Newport, LLC Dominique Blandine Smith Senior Director, Marketing and Membership Association for Diagnostics & Laboratory Medicine Joe Lindahl, MA, CAE Chief Executive Officer Mission MSA
3:50pm - 4:35pm	PRIVACY AND THE FUTURE OF NONPROFIT ORGANIZATIONS MARKETING Join us for an engaging expert panel discussion that delves into the dynamic intersection of privacy laws and nonprofit organizations (NPOs), focusing on the groundbreaking Colorado Privacy Act (CPA). In 2023, Colorado became the first state to eliminate exemptions for NPOs under privacy laws, ushering in a new era of challenges and opportunities. This important discussion aims to provide nonprofits with valuable insights into the future by drawing parallels with the for-profit sector's experiences since the implementation of GDPR in 2018 and the California Consumer Privacy Act (CCPA) in 2020, which had profound effects on marketing strategies. Nonprofits can leverage this knowledge to propel their digital transformation journey by embracing privacy-centric digital capabilities, thereby achieving substantial digital marketing outcomes. Join us to explore how nonprofits can proactively navigate the challenges posed by privacy laws, turning them into catalysts for positive change in the realm of digital marketing. Mike Scafidi Partner and CTO Gr0wth Dr1vers Mike Signorelli Partner Venable LLP Marta Urquilla President Centri Tech Foundation Warren Storey Senior Vice President, Product Marketing & Insights Epsilon View Event Recap
5:00pm - 7:00pm	JOINT RECEPTION NONPROFIT SUMMIT & ANA/4A’S CAPITOL HILL DAY
Wednesday, May 15, 2024
7:30am - 8:00am	BREAKFAST
8:00am - 8:30am	KEYNOTE ADDRESS 1 The Honorable Bob Latta (R-OH) Chair, Subcommittee on Communications and Technology U.S. House of Representatives
8:30am - 9:00am	KEYNOTE ADDRESS 2
9:00am - 9:15am	OPENING REMARKS Marla Kaplowitz CEO 4A's
9:15am - 10:00am	APRA AND KOSA AND COPPA 2.0, OH MY This panel will break down all of the latest action on privacy on Capitol Hill – from the odds the children’s privacy bills make it out of Congress to the latest salvo in the fight for a federal privacy bill from Senator Maria Cantwell and Rep. Cathy McMorris Rodgers, the American Privacy Rights Act. We’ll discuss the impact these potential game-changing bills would have on your company and how you use data to reach consumers of all ages if they make it through Congress. Chris Oswald Executive Vice President and Head of Law, Ethics and Government Relations ANA Allison Pepper Executive Vice President of Government Affairs and Sustainability 4A's Michael Signorelli Partner Venable LLP
10:00am - 10:15am	BREAK
10:15am - 11:00am	THE POTENTIAL (AND PERIL) OF A.I. The use of AI is greatly increasing, transforming the way many organizations do business in the process. This panel will discuss how the advertising industry is responding to the exciting potential of genAI, including how marketers are incorporating it into their strategies, while balancing it with the potential risks, including Congressional or federal regulatory action. Moderator: Amanda Anderson Vice President, Government Relations 4A's Michael Donnelly Executive Vice President, Marketing Technology ANA Laura Thornton Vice President, Global Philanthropy and Marketing Children International Simone Hall Wood Privacy and Public Policy Manager Meta Clint Odom Vice President of Strategic Alliances & External Affairs T-Mobile USA, Inc.
11:00am - 11:45am	A FIRESIDE CHAT WITH THE FTC The FTC recently set down its own marker on children’s privacy with its announced revisions to the Children’s Online Privacy Protection rule. What drove the FTC to make changes to the rule, how did it balance the need to protect children against access to online services, and how can the FTC work with self-regulatory bodies to promote responsible data practices? Hear from one of the attorneys at the FTC who worked on the rule. Moderator: Julia Tama Partner Venable LLP Manmeet Dhindsa Attorney, Division of Privacy and Identity Protection Federal Trade Commission
11:45am - 12:30pm	LUNCH
12:15pm - 12:45pm	HILL MEETING BRIEFING - ANA MEMBERS ONLY For our attendees joining us for Hill visits, we will give a brief rundown of what to expect and what we plan on covering in each meeting.
1:00pm - 4:00pm	MEETINGS WITH HOUSE AND SENATE MEMBERS AND STAFF
4:00pm	DAY ENDS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.