Wednesday, March 13, 2024
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9:00am - 9:45am
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NETWORKING BREAKFAST
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9:45am - 10:00am
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10:00am - 10:40am
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MEDIA VALUE VS DOLLAR SAVINGS
The go-to for media procurement has been lower costs, but Walgreens has flipped the model to get the best delivery and performance for media, not media for less. This is especially important when lower priced media can equal lower quality and delivery that is not aligned to our objectives. In this conference session from our hosts, learn how Walgreens sets up partnerships with finance, media, auditors and agencies, how they view media value delivery, and their best practices to assure delivery.
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Mark Hudson
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Marketing Procurement Manager, Global Media and Agency
Walgreens
Kristina Neel
EVP, Value Management
Publicis Media
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10:40am - 11:00am
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NETWORKING COFFEE BREAK
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11:00am - 11:40am
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MEASURING VALUE OVER COST SAVINGS AT MOLSON COORS
Cost savings has always been the cornerstone of procurement. But especially in marketing procurement, there is a greater opportunity to create financial and strategic value across a multitude of measurements. Matt Ramey will speak to how Molson Coors’ marketing procurement is measuring Total Procurement Financial Value, achieving results, and bringing senior leadership along on the journey.
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Matt Ramey
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Director, NA Commercial Procurement
Molson Coors
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11:40am - 12:20pm
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PROCUREMENT’S OPPORTUNITY TO SHINE IN CHANGE MANAGEMENT AND TRANSFORMATION
When new agency reviews begin, change management is sure to follow. As category managers, it is an opportunity to move the marketing organization forward with more efficient workflows, stronger relationships with suppliers, and maximized value creation. Communication with internal and external stakeholders is paramount to successful transformations, keeping both parties engaged with ongoing updates on process reengineering and risk management plans. Lauren Klein, global category lead of agency production and channel delivery, will leverage recent changes at Astellas Pharma to illustrate the difference procurement can make in periods of transformation.
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Lauren Klein
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Global Category Lead of Agency Production and Channel Delivery
Astellas Pharma
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12:20pm - 1:30pm
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NETWORKING LUNCH
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1:30pm - 2:10pm
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NAVIGATING THE DATA DELUGE: DEMYSTIFYING AI AND THE FUTURE OF DATA ANALYTICS
In an era where data is king, the effective management and utilization of analytics stand as a cornerstone for strategic decision-making in procurement. However, the path to actionable insights is often muddled by the complexities of data handling, leading to the paradox of "more data, less clarity." This presentation led by Decideware Chief Evangelist and Co-founder Richard Benyon works to demystify artificial intelligence, and paint the picture of the future of data analytics working to supercharge your strategic decision-making approach.
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Richard Benyon
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Chief Evangelist & Co-Founder
Decideware
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2:10pm - 2:50pm
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PIVOT MARKETING PROCUREMENT TOWARDS ENABLING MARKETING EFFECTIVENESS
Efficiency and effectiveness; it’s possible to achieve both. Liliya Rechitsky, senior director of procurement at Best Buy, will outline the building blocks for marketing efficiency and effectiveness including defining KPIs, upskilling the organization, and forming strategic partnerships with marketing.
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Liliya Rechitsky
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Senior Director, Marketing Sourcing and Procurement Operations
Best Buy
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2:50pm - 3:00pm
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3:00pm - 5:30pm
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NETWORKING RECEPTION
Join Decideware for a networking reception in "The Vault", located a few floors away from the event.
Full bar and appetizers will be available courtesy of Decideware.
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