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B2B
How B2B Companies Get Smarter About Artificial Intelligence
ASK Answers
Case Studies
Multicultural Excellence Awards
Sweet Connections AI: Bridging Generations Through Technology
McDonald's partnered with IW Group to launch Sweet Connections, an innovative AI-powered campaign that addressed the language barrier between AAPI generation Z and their grandparents while driving trial of the new Grandma McFlurry through groundbreaking technology and authentic storytelling.
Smarties Awards
Algida Creates an AI-Driven Platform to Paint Happiness for the Turkish People
Unilever brand Algida used generative AI to render images of happiness for Turkish people, months after the country suffered a debilitating earthquake.
Smarties Awards
Choctaw Casinos & Resorts Launched a Digital Ad Campaign
Recognizing the need to connect with casual gamers, Choctaw Casinos & Resorts partnered with TRG and AdTheorent to develop and deliver a series of easy-to-digest, entertaining gaming tutorials through a machine learning-powered, performance-focused digital-advertising campaign to increase casino visitation.
Event Videos
Industry Insights
Leading Edge
Google Ads, SEM, and AI: Best Practices
Knowledge Partners
Knowledge Partners
AI Enterprise Governance Checklist
When integrating AI into your agency management program, it's crucial to ensure the solution meets enterprise-grade standards. This checklist will help you assess and evaluate AI models to determine their suitability for your organization.
Knowledge Partners
AI: Written Comments Report
Decideware shared key recommendations for how marketing procurement teams can successfully leverage AI using various scenarios and/or questions.
Knowledge Partners
The Gen AI Implementation Pyramid
Phaedon’s Nate Thompson and Buddy Norton lay out a framework to help brands navigate the complexities of implementing AI across their organizations.
Money Slides
Podcasts
