2025 ANA AI and Technology for Marketers Conference
Presented by Meta
March 26-28 | Austin, Texas and Virtual
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Be in-the-know and ready to wow with the latest resources from the ANA's Marketing Knowledge Center, our online content portfolio of actionable best practices, insightful event recaps, in-depth research reports, award-winning case studies, and leading-edge tools and templates.
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Case Studies
Smarties Awards
Algida Creates an AI-Driven Platform to Paint Happiness for the Turkish People
Unilever brand Algida used generative AI to render images of happiness for Turkish people, months after the country suffered a debilitating earthquake.
Smarties Awards
Choctaw Casinos & Resorts Launched a Digital Ad Campaign
Recognizing the need to connect with casual gamers, Choctaw Casinos & Resorts partnered with TRG and AdTheorent to develop and deliver a series of easy-to-digest, entertaining gaming tutorials through a machine learning-powered, performance-focused digital-advertising campaign to increase casino visitation.
Smarties Awards
From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success
Blibli launched an AI-powered personalized influencer remarketing campaign to improve conversion rates and reduce cart abandonment.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
AI Enterprise Governance Checklist
When integrating AI into your agency management program, it's crucial to ensure the solution meets enterprise-grade standards. This checklist will help you assess and evaluate AI models to determine their suitability for your organization.
Knowledge Partners
AI: Written Comments Report
Decideware shared key recommendations for how marketing procurement teams can successfully leverage AI using various scenarios and/or questions.
Knowledge Partners
The Gen AI Implementation Pyramid
Phaedon’s Nate Thompson and Buddy Norton lay out a framework to help brands navigate the complexities of implementing AI across their organizations.
Money Slides
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