Meager Budget Increases Shouldn't Deter B2B Marketers from Innovating
Marketing teams must foster meaningful collaboration throughout their company to show their mettle in 2025
A slight bump in B2B marketing budgets in 2025 won't be enough to fund bigger ad campaigns, new technologies, and more staff. The most effective method for B2B CMOs to boost revenue for the short term — and bolster the perception of marketing for the long term — is to foster greater cooperation among their marketing teams with senior executives from other departments.
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