Conference Agenda

All sessions listed below are in Central Time (CT).
Please note the conference agenda, including speakers, is subject to change.

TIME	EVENT DETAILS	LOCATION
Wednesday, March 26, 2025
11:00am - 6:00pm	REGISTRATION OPEN
12:05pm - 12:15pm	WELCOME REMARKS Jeff Minsky Vice President, AI and Marketing Futures ANA
12:15pm - 1:45pm	INNOVATE WITH IMPACT: HOW TO MAKE WINNING DECISIONS ABOUT AI (AND OTHER NEW MARKETING TECHNOLOGIES) For marketing leaders, innovation is only as powerful as the strategy driving it. In this no-fluff, value-packed session, CognitivePath founders Greg Verdino and Geoff Livingston will introduce the new marketing innovation framework they co-created with the ANA—a powerful and practical tool to help brands cut through the noise, sidestep costly pitfalls, and turn innovation into a strategic advantage. Through an interactive exercise evaluating cutting-edge marketing AI opportunities, you’ll master a systematic approach to deciding when an innovation is a game-changer for your organization and customers—and when to walk away. Perfect for forward-thinking marketing leaders, this session will empower you to outpace the competition, place smarter innovation bets, and unlock measurable value for both your customers and your bottom line. Greg Verdino Chief Operating Officer & Founder CognitivePath Geoff Livingston Chief Strategy Officer & Founder CognitivePath
1:45pm - 2:05pm	NETWORKING BREAK
2:05pm - 2:40pm	THE POWER AND POTENTIAL OF AI TO TRANSFORM BRANDS AI is a truly powerful ally to marketers, from creative design inspiration and fantastical ad campaigns to scaling personalized recommendations and streamlining operations in-house. But the exciting possibilities of this technology can still be hard to prioritize. In this conversation, we’ll explore what brand leaders can do today to reap the benefits of AI tomorrow. This panel session will unpack the role of AI in serving customers and how it is improving marketer productivity while democratizing creativity. Meghann York Global Head of Product Marketing SAP CX
2:40pm - 3:15pm	PRE CON SESSION 2 Speaker TBA Snowflake
3:15pm - 3:35pm	NETWORKING BREAK
3:35pm - 4:10pm	HOW DEVELOPMENTS IN DATA AND TECHNOLOGY HAVE IMPROVED TARGETING, TIMING, PERSONALIZATION, AND MEASUREMENT OF OMNICHANNEL CAMPAIGNS. In the early days of omnichannel, marketers had limited ability to deliver the right message through the right channel at the right time. Today, with the growth of martech, adtech, lookalike models, AI, and digital presses, we can deliver impressive results by identifying highly targeted audiences, delivering coordinated and personalized messages in multiple online and offline channels, and measuring incremental impact. Christopher Karpenko Sr. Director Product Management USPS
4:10pm - 4:45pm	HUMAN CONNECTION + EMOTIONAL RESILIENCE IN THE AGE OF AI As we move more deeply into the Age of AI, Allison delves into the sometimes uncomfortable territory of human emotion crucial to navigating the psychological currents of this transformative era. Through a lens of deeper empathy and understanding, marketers and their technology partners can create more human-centric products and experiences that not only solve problems but also resonate with the deepest human needs and aspirations. Allison shares ideas to empower leaders to build cultures of emotional resilience, and foster environments where individuals feel safe to innovate, adapt, and thrive. Allison Arden Founder + Creator The Elements of Us
4:45pm - 4:50pm	CLOSING REMARKS Jeff Minsky Vice President, AI and Marketing Futures ANA
5:00pm - 6:00pm	WELCOME RECEPTION
6:00pm - 7:00pm	DINNER ON YOUR OWN
Thursday, March 27, 2025
7:00am - 6:30pm	REGISTRATION OPEN
7:45am - 8:30am	BREAKFAST (Sponsored by Offerfit.AI)
8:00am - 8:20am	BREAKFAST SESSION: HOW AI DECISIONING IS REPLACING NEXT BEST ACTION For marketing teams to be successful far into the future, they’ll need to harness the power of AI and machine learning now. This session is a masterclass for marketing leaders about how marketers are currently leveraging machine learning, and how you can be successful in bridging the gap between the complex world of ML and the real-world needs of your team. You’ll leave with a deep understanding of AI decisioning and the value it can bring as a tool in your 2025 toolkit. Nathaniel Rounds Head of Product Marketing OfferFit
8:30am - 8:35am	SPONSOR OPENING REMARKS Speaker TBA Meta
8:35am - 8:55am	WELCOME REMARKS Bob Liodice CEO ANA
8:55am - 9:10am	OPENING REMARKS AND HOUSEKEEPING Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA
9:10am - 9:45am	HOW MARKETERS AND NOT JUST MARKETING WILL BE TRANSFORMED IN THE AI AGE Rishad Tobaccowala will provide a perspective on how best to thrive in the upcoming AI age sharing perspectives on how this is different from the shifts that have come before and how best Marketers can thrive and work with their external partners to drive growth and succeed in their transformation. Rishad Tobaccowala Author Rishad Tobaccowala LLC
9:45am - 10:20am	TURN CONSUMER INSIGHTS INTO STRATEGIC GROWTH Join Melanie Huet, CMO of Newell Brands, as she shares how to transform iconic brands for today’s consumers, including the strategies and tools that drive consumer engagement, boost conversion, and fuel profitable growth in an ever-evolving marketplace. Melanie Huet Chief Marketing Officer Newell Brands
10:20am - 10:30am	STARTING YOUR AI JOURNEY: LOOK INWARD BEFORE LOOKING AHEAD According to the Cella Intelligence Report Over 43% of marketers are still at the beginning of their AI journey, and while companies navigate legalities and governance, teams can take immediate action. The first step is assessing your current tools, processes, and expertise—many enterprise platforms like Workfront, Salesforce, and Adobe AEM already have AI capabilities waiting to be leveraged. Success requires clear goals and a people-first approach, ensuring AI enhances both efficiency and individual growth. As Rishad Tobaccowala says, “The future does not fit in the containers of the past”—embrace AI thoughtfully to build something that lasts. Steve Bevilacqua Principal Consultant Cella by Randstad Digital
10:30am - 10:50am	NETWORKING BREAK
10:50am - 11:25am	SESSION 4
11:25am - 12:00pm	UNLOCKING THE FUTURE WITH OPENSOURCE Join us to explore the transformative power of open source in driving AI innovation. Discover how Meta's commitment to open science and open source has accelerated advancements in foundational models, fostering collaboration across the global AI community and enabling diverse applications. As we push the boundaries of what's possible with AI, we're not just building technology – we're shaping the future. And that future is full of opportunity: for creativity, for connection, and for growth. Speaker TBA Meta/Llama AI Speaker TBA
12:00pm - 1:00pm	LUNCH (Sponsored by Resonate)
12:20pm - 12:40pm	LUNCH SESSION Speaker TBA Resonate
1:00pm - 1:25pm	MARTECH EXCELLENCE: THE INAUGURAL AWARDS WINNERS SHOWCASE Meet the innovators reshaping the marketing technology landscape as we unveil the Innovator of the Year and Innovative Team of the Year winners of the first-ever Marketing Technology Innovator Awards. Join us in celebrating the breakthrough achievements that are setting new standards for innovation and excellence in our industry. John Hardy SVP, MarTech ANA Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA
1:25pm - 1:50pm	THE FUTURE OF MARTECH LEADERSHIP The future of marketing will depend on a brand’s ability to drive growth through investments in technology, data and generative artificial intelligence. However, MarTech is currently facing a significant talent shortage at every level. How do we ensure our current teams are equipped to realize the business-building potential of the new technologies, and how do we as an industry come together to develop a robust and diverse next generation of MarTech leaders? In this session, a leading professor and top marketers come together to share their experience on how to develop powerful MarTech teams, build new marketing capabilities, and create career paths that lead to personal and professional growth. John Hardy SVP, MarTech ANA Jeff Bachmann Head of Marketing Technology Anheuser-Busch Joe Prota Head of Brand Marketing IBM Jeannine Shao Collins Chief Client Officer Kargo Liana Cave Sr. Director Content Orchestration Hilton
1:50pm - 2:25pm	THE FUTURE OF BRAND ENGAGEMENT WITH AI As AI reshapes consumer expectations, brands must provide clear, reliable answers at every touchpoint. The evolving digital landscape sees a shift from traditional advertising to real-time, AI-driven interactions that influence purchasing decisions. Join industry leaders in this session to explore how mastering the fundamentals can build trust and drive engagement. Tracey Cooke CMO Nestlé Pete Blackshaw Founder & CEO BrandRank.AI
2:25pm - 3:00pm	THE AI ADOPTION CURVE FOR MARKETING: HOW TO SCALE WITH IMPACT Marketing is in the midst of many changes; AI is just one of them. And yet it’s becoming the loudest one, driven by pressure from boards and leadership to “do AI”. As generative AI “usage” becomes more prevalent, many leaders remain uncertain about the business impact and best strategies for implementing tools across their teams. The reality is marketing teams are struggling with meaningful AI adoption. In this session, we’ll discuss how to Lead through the three phases of AI adoption Identify use cases that impact Drive responsible AI adoption-at-scale Lia Easler, Associate Vice President of Marketing at Nationwide, will join Jessica Hreha, Director of AI Transformation at Jasper, to share real-world trends, challenges, and frameworks from pioneering enterprise brands across industries including CPG/retail, financial services, B2b tech, and more. Jessica Hreha Director of AI Transformation Jasper Lia Easler Associate Vice President, Marketing Nationwide
3:00pm - 3:10pm	SESSION 10 Speaker TBA Fire Starter 2
3:10pm - 3:30pm	NETWORKING BREAK
3:30pm - 4:05pm	IMPACT OF AI: AN INCLUSIVE MARKETING PANEL Explore how AI supports and advances inclusive marketing for both social impact and positive business results even as headwinds challenge leaders, in a discussion with SeeHer President, Christine Guilfoyle and a panel of experts, moderated by Jack Myers, Media Ecologist and Author. Christine Guilfoyle President SeeHer Jack Myers Media Ecologist, Author: The Tao of Leadership in the AI Era MediaVillage
4:05pm - 4:40pm	SESSION 11 Speaker TBA Zeta
4:40pm - 3:00pm	CLOSING REMARKS Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA
6:00pm - 7:00pm	RECEPTION
7:00pm - 8:20pm	DINNER (Sponsored by Brandtech)
Friday, March 28, 2025
7:15am - 11:00am	REGISTRATION OPEN
7:45am - 8:30am	BREAKFAST
7:45am - 8:05am	BREAKFAST SESSION Speaker TBA Acxiom
8:30am - 8:35am	OPENING REMARKS Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA
8:35am - 9:10am	REGULATORY PANEL From privacy laws to AI guardrails - get the insider's view from Texas State Representative Giovanni Capriglione, who's helping shape the rules that will govern marketing technology. Join Representative Capriglione and ANA's Chris Oswald for an essential discussion on turning regulatory challenges into opportunities for innovation. Chris Oswald Executive Vice President & Head of Government Relations ANA Giovanni Capriglione Texas State Representative Texas House of Representatives
9:10am - 9:45am	MAKING MARKETING MORE HUMAN THROUGH AI This session will unveil how AI is making marketing more “human” and deepening customer relationships. Additionally, AI-driven personalization, predictive analytics, automated content creation, dynamic pricing, and enhanced customer engagement have and will change the trajectory of marketing forever. This session will outline critical steps to stay competitive in the AI-driven landscape and will share insights into challenges like AI job displacement, data privacy nightmares, deepfakes, hyper-personalization backlash, and the death of link-based search. Shelly Palmer Chief Executive Officer The Palmer Group
9:45am - 10:20am	TALK TO MY AGENT: HOW AI IS ALREADY CHANGING WORK AI and the agent revolution is already under way, driven by fundamental shifts in data, CRM and autonomous technologies. How will the use of AI agents impact the way work is done for sales teams, customer service organizations, marketing and more? In this session, Salesforce SVP Martin Kihn reveals how innovative enterprises are already using data, AI and agents to dramatically improve efficiency and effectiveness, while expanding the power of humans through hybridized ways of working. Martin Kihn SVP Salesforce
10:20am - 10:55am	SESSION 15
10:55am - 11:10am	NETWORKING BREAK
11:10am - 11:45am	THE FUTURE OF HUMAN CONNECTION Join us as we explore the emerging technologies moving us toward a mixed-reality future. From the promise of Orion glasses to multimodal AI experiences, these advancements are poised to revolutionize how we interact with each other and the world around us. Speaker TBA Meta
11:45am - 12:20pm	THE CULTURE OF AI: HUMAN FIRST, HUMAN LAST This session will show how Kyndryl is deploying Gen AI across the marketing organization to boost engagement and enablement while keeping a “human first, human last” approach to ensure AI is embraced and not feared. You’ll learn how to integrate Gen AI strategically into your marketing operations, identifying key areas where it can quickly add value. The discussion will also cover best practices for training and upskilling your team, creating a culture of continuous learning and innovation, and sharing real-world examples of successful GenAI implementations. Kyndryl is the world’s largest provider of IT infrastructure services. Our customers are 60% of Fortune’s Global 100. You will hear insights on how Gen AI can drive significant marketing efficiency and creativity improvements. A key focus will be on maintaining human oversight in AI processes. We’ll address common fears about Gen AI and offer strategies to foster a collaborative environment where Gen AI and human creativity thrive together. This session will equip you to adopt a human-centric approach to Gen AI, which can unlock new levels of marketing efficiency and creativity. Michael Therrien Director, Content, Global Strategic Solutions and AI Marketing Task Force Kyndryl
12:20pm - 12:55pm	DRIVING SUSTAINABLE GROWTH IN MARTECH Join John Osborn — Executive Director of Ad Net Zero, Liz Kneebone — ANA's Sustainability Practice Lead, and leading brand and agency voices for a discussion of sustainable technology best practices. This session will highlight the latest thinking on sustainability in media and how the industry is working to balance the expanding environmental impact of AI. Liz Kneebone VP, Sustainability Collective ANA John Osborn Executive Director Ad Net Zero
12:55pm - 1:00pm	CLOSING REMARKS Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA

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