Conference Agenda

All sessions listed below are in Central Time (CT).
Please note the conference agenda, including speakers, is subject to change.

TIME	EVENT DETAILS	LOCATION
Wednesday, March 26, 2025
11:00am - 6:00pm	REGISTRATION OPEN
12:00pm - 12:05pm	WELCOME REMARKS Jeff Minsky Vice President, AI and Marketing Futures ANA
12:00pm - 1:30pm	TRAINING
1:30pm - 1:45pm	NETWORKING BREAK
1:45pm - 2:40pm	PRE CON SESSION 1
2:40pm - 3:15pm	PRE CON SESSION 2
3:15pm - 3:45pm	NETWORKING BREAK
3:45pm - 4:20pm	PRE CON SESSION 3
4:20pm - 4:55pm	PRE CON SESSION 4
4:55pm - 4:58pm	CLOSING REMARKS Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA
5:00pm - 6:00pm	WELCOME RECEPTION
6:00pm - 7:00pm	DINNER ON YOUR OWN
Thursday, March 27, 2025
8:00am - 6:30pm	REGISTRATION OPEN
8:30am - 9:10am	BREAKFAST
8:50am - 9:10am	BREAKFAST SESSION
9:15am - 9:45am	WELCOME REMARKS Bob Liodice CEO ANA
9:45am - 10:05am	OPENING REMARKS AND HOUSEKEEPING Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA
10:05am - 10:40am	SESSION 1
10:40am - 11:15am	SESSION 2
11:15am - 11:35am	NETWORKING BREAK
11:35am - 12:10pm	SESSION 3
12:10pm - 12:45pm	SESSION 4
12:45pm - 1:45pm	LUNCH
1:45pm - 2:20pm	SESSION 5
2:20pm - 2:55pm	SESSION 6
2:55pm - 3:30pm	THE AI ADOPTION CURVE FOR MARKETING: HOW TO SCALE WITH IMPACT Marketing is in the midst of many changes; AI is just one of them. And yet it’s becoming the loudest one, driven by pressure from boards and leadership to “do AI”. As generative AI “usage” becomes more prevalent, many leaders remain uncertain about the business impact and best strategies for implementing tools across their teams. The reality is marketing teams are struggling with meaningful AI adoption. In this session, we’ll discuss how to Lead through the three phases of AI adoption Identify use cases that impact Drive responsible AI adoption-at-scale Lia Easler, Associate Vice President of Marketing at Nationwide, will join Jessica Hreha, Director of AI Transformation at Jasper, to share real-world trends, challenges, and frameworks from pioneering enterprise brands across industries including CPG/retail, financial services, B2b tech, and more. Jessica Hreha Director of AI Transformation Jasper Lia Easler Associate Vice President, Marketing Nationwide
3:30pm - 3:50pm	NETWORKING BREAK
3:50pm - 4:25pm	SESSION 8
4:25pm - 5:00pm	SESSION 9
5:00pm - 5:03pm	CLOSING REMARKS Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA
6:00pm - 7:00pm	RECEPTION
7:00pm - 8:20pm	DINNER
Friday, March 28, 2025
7:15am - 11:00am	REGISTRATION OPEN
7:45am - 8:30am	BREAKFAST
8:30am - 8:35am	OPENING REMARKS Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA
8:35am - 9:10am	MAKING MARKETING MORE HUMAN THROUGH AI This session will unveil how AI is making marketing more “human” and deepening customer relationships. Additionally, AI-driven personalization, predictive analytics, automated content creation, dynamic pricing, and enhanced customer engagement have and will change the trajectory of marketing forever. This session will outline critical steps to stay competitive in the AI-driven landscape and will share insights into challenges like AI job displacement, data privacy nightmares, deepfakes, hyper-personalization backlash, and the death of link-based search. Shelly Palmer Chief Executive Officer The Palmer Group
9:10am - 9:45am	TALK TO MY AGENT: HOW AI IS ALREADY CHANGING WORK AI and the agent revolution is already under way, driven by fundamental shifts in data, CRM and autonomous technologies. How will the use of AI agents impact the way work is done for sales teams, customer service organizations, marketing and more? In this session, Salesforce SVP Martin Kihn reveals how innovative enterprises are already using data, AI and agents to dramatically improve efficiency and effectiveness, while expanding the power of humans through hybridized ways of working. Martin Kihn SVP Salesforce
9:45am - 10:20am	SESSION 12 John Hardy Senior Vice President, Marketing Technology ANA
10:20am - 10:55am	SESSION 13
10:55am - 11:10am	NETWORKING BREAK
11:10am - 11:45am	SESSION 14 Chris Oswald Executive Vice President & Head of Government Relations ANA
11:45am - 12:20pm	SESSION 15 Christine Guilfoyle President ANA's SeeHer
12:20pm - 12:55pm	SESSION 16
12:55pm - 12:58pm	CLOSING REMARKS Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA

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Thank you for registering for the 2025 ANA AI and Technology for Marketers Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.