How Marketers Learn to Stop Worrying and Love Their Data
B2B brands need to sharpen their data strategies amid tighter privacy regulations and the rise of generative artificial intelligence
Data quality has not been at the top of the priority list for B2B marketers in recent years, as they have grappled with dramatic changes in buyer behavior. However, the rise of generative artificial intelligence and the growing currency of first-party data have added to a sense of urgency among marketers to bolster their data management.
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