Q&A
How B2B Companies Get Smarter About Artificial Intelligence
David Edelman, co-author of 'Personalized: Customer Strategy in the Age of AI,' says marketers must be selective when using AI to craft personalized communications
David Edelman, an executive adviser at the Boston Consulting Group and co-author of "Personalized: Customer Strategy in the Age of AI," discusses how marketers can deploy artificial intelligence to create new kinds of personalized experiences that both marketers and salespeople can rally around.
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