PROCUREMENT SERIES: Advancing the Agency Evaluation Process

This event is over.

In an increasingly volatile business environment, Agency Evaluation remains a fundamental tool to build and maintain healthy client-agency relationships. Over the last few years we have seen certain clients pushing the boundaries of their Evaluation programs. These agency management professionals are using data in more advanced ways than ever before - collaborating more directly with agencies, engaging in deeper and more robust "comment analytics" to help build meaningful action plans and provide their marketing stakeholders with very actionable insights on their relationships.

This webinar will cover both the key fundamentals of agency evaluation, along with real-life examples at the cutting-edge of relationship management programs where leading agency management professionals are engaging with their marketing colleagues and agencies.