Finding the Value Within a Donor’s Behavior

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When it comes to targeting donors, RFM has always been key to segmentation. And while leveraging 3rd party data like wealth & propensity scores can further help identify higher dollar prospects, it is the donor’s unique giving behavior that can truly unlock their potential. In this webinar, speakers spotlight the mid-level program at Helen Keller Intl, where mining the patterns in their donors’ giving behavior resulted in the expansion of $1,000+ gifts.