Nonprofit Fundraising Benchmarks: YEAR TWO of the Pandemic

This event is over.

It would be safe to say 2021 was just an odd year as 2020—we lived through year two and different variants of the health crisis, an insurgence, changes in the administration, and supply chain issues. Nothing about 2021 was in the realm of what we thought the “new normal” would be. As fundraisers and marketers, we want to understand the impact of the pandemic and big events on donor behavior. What changed? How did it change? Did we learn anything? Through their own lenses, our panel of industry experts are back to dissect industry performance for the mail, digital, and commercial.