Customer Reviews and Influencer Marketing: Is Your Company On the FTC Notice Of Penalty Offenses Naughty List?

On October 13, 2021, the FTC announced that it sent a “Notice of Penalty Offense” to over 700 companies in nearly every industrial sector, ranging from leading retailers, tech platforms, top consumer product companies, and major advertising agencies. The notice warned them that they could incur significant civil penalties if they use endorsements in ways that run counter to prior FTC administrative cases.

This webinar will educate brands on how they can get their house in order. Join seasoned Reed Smith partners Keri Bruce and Jason Gordon as they discuss:

• Key points of the notice
• What it may mean for your company
• Recommended next steps

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