Achieving Intentional Inclusivity in Email Design

Creating emails that work for everyone is a daunting task and better yet, confirming that the email worked as intended is even more challenging. It’s important for marketers to understand how to create accessible emails and the steps it takes to be successful. Advocating for accessibility starts with the brief, and requires decisions be made through the design, development and testing phase.

In this session we’ll explore how marketers can engage and build relationships with customers ensuring everyone receives accessible content. Attendees will learn:

• About the American Disabilities Act (ADA) and what it means for email
• An overview of the disabilities and how they impact email
• Strategies for improving visual design
• How to ensure your coding/structure is compliant

Effective ways for making a change when it comes to advocacy

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