Data & Tech: What Brands Need to Know About Engaging the Consumer in Crisis

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How can you leverage data, insights and analytics to understand the fluid market? These are uncertain times. COVID-19 has stoked anxiety and fear in consumers across economic and demographic divisions, disrupting the way brands approach their customers and prospects. What will consumers do over the next 3-6 months and what do brands need to know to retain, attract and communicate with consumers during such unprecedented disruption? With A.I. and continuous consumer research in a connected ecosystem, you can have real-time insights to help you address a market that is changing daily. Join Resonate’s Jason Schneider along with insights leaders from global brands, for a frank discussion on quickly emerging consumer trends in health habits, finances, dining out, emergency shopping and more.

You’ll learn:
• Results from Resonate’s Connected Flash Study on COVID-19 and how to put it into action immediately to drive business decision making
• How consumer online behavior is evolving as a result of coronavirus and how to engage effectively
• What tools are available to help brands understand customer and prospects during uncertainty