The Inconvenient Truth About MarTech

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Did you know that only 17% of companies indicate that their different technology components work together extremely well? Even with the tremendous efforts that so many companies are making to be greener, there is a multi-million-dollar problem that we need to address: digital waste. From the under-utilization of first-party data to the complexity of how we communicate within our own companies across different regions and business units, we need to be able to look inward to ask what platforms and processes are working efficiently to support our business goals, what are simply nice-to-haves, and what are downright wasteful.

To address this pressing issue, Investis Digital (iDX) proposes taking a tech and human approach, applying structured governance to a company’s marketing ecosystem. It’s called ConnectedContent™.

How can we waste less and grow more?
Register and tune in to hear more from Apeksha Mishra, Worldwide Chief Product Officer, about the profound findings of the iDX commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by disconnected MarTech and AdTech strategies.