Unify Advertising in a Cross-Platform TV World

This event is over.

The shift to “converged TV” (linear + CTV + digital) is having a transformative effect on how advertisers reach and engage with audiences. But with viewers spread across platforms and devices, these advertisers are on the hunt for the best ways to unify a highly fragmented media landscape – one filled with walled gardens, disparate data sources, siloed measurement, and more.

Join Jessica Hogue, Innovid’s General Manager of Measurement & Analytics, to look at ways to bring “unity” to converged TV campaigns today. Through consistent, cross-platform counting, actionable insights, and meaningful, holistic metrics, the opportunities are endless for advertisers looking to truly leverage the potential of converged TV. Jessica will also share findings from two recent reports, which surveyed buy-side marketers about how planning, creative, measurement, and optimization have evolved to keep pace with an always-on, cross-platform world.