Unifying Marketing Performance Data for Faster, Smarter Decision Making

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More often than not, marketing organizations spend too much time building, checking, and transforming data, and not enough time analyzing data and drawing insights. This is because many organizations simply do not have a clean, comprehensive, and organized source of marketing performance data to rely upon. CMOs and marketing managers are left without a holistic understanding of what is going on.

This lack of high-quality performance data creates a huge opportunity cost; time is spent wrangling data for basic reporting, while analysts miss insights on WHY things are happening, WHOM to target and HOW to allocate dollars while PREDICTING the best outcomes.

In this webinar, Andy Hasselwander, Chief Analytics Officer at MarketBridge, will discuss the best practices for building and maintaining reproducible, unified marketing performance data to better diagnose issues, predict outcomes and progress on marketing goals.

What you will learn:

The basic structures of marketing performance data
How to avoid upstream data pitfalls by correctly using marketing technology
How to stress-test marketing data using five jobs-to-be-done use cases
How to build high-quality, reproducible data pipelines
How to choose the right analytical data storage technology
The best practices for error-checking data to ensure quality

At the conclusion of the webinar, we will share our marketing analytics maturity scorecard—linked to an anonymous benchmarking study—to understand how your business’ marketing data and analytics systems, people, and processes stack up to the competition, and the areas upon which to focus to improve marketing effectiveness.