Mike Rucker
Vice President, Creative Director
NBC News Brand Studio
Content as Means of B2B Connection (B2B Thought Leader Webinar Series)
This event is over.
An NBCUniversal thought leader will present a multifaceted strategy to effectively engage your target audience.
It is known that B2B marketing is highly complex and often involves more high consideration purchases with long-term commitments, making a connection to the buyer essential. As our marketplace crowds and decision-making evolves, effectively engaging buyers becomes more challenging. Humanizing your brand and creating authentic connection offers a unique opportunity to overcome these challenges
Branded content can speak to the values, mission, and purpose of your company. It can create a shared sense of values and build credibility.
Topics covered in this webinar:
- Key pillars for a branded content strategy
- Balancing purpose-driven messaging and delivering against lower-funnel objectives
- Examples of B2B storytelling across sub-sectors
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Start: Thursday, June 2, 2022 at 3:00pm
End: Thursday, June 2, 2022 at 4:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***