How Successful CMOs Are Innovating Their Brands for a New Consumer Mindset

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In this webinar, Dirk Herbert, Chief Strategy Officer dentsu Americas, will present key findings from the 2022 dentsu CMO Navigator – an ongoing study surveying marketing leaders in the U.S. and Canada to find out how they navigate change and future-proof their brands for what’s coming next.

In a world where brands are increasingly being seen by the public as platforms for change, do CMOs’ views on their mandate align with consumers’ expectations? How are CMOs approaching innovation in an environment where business is increasingly being disrupted by global crises? What strategies do they plan to put in place to earn consumer attention in a transformed media landscape?

Find out how CMOs driving high-growth organizations are responding to these challenges and what sets them apart from their peers.