Everything You Want to Know About Converged TV Advertising

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As the viewer experience evolves, converged TV has taken a front seat across both digital video and linear markets. Advertisers, while traditionally known for keeping digital and TV budgets in silos, are recognizing the need to bring all forms of premium video into one view. While the appetite for converged TV is evident, traditional legacy practices have made it challenging to seamlessly bring these two worlds together – from platforms, publishers, devices, data and the technology partners that sit in between them.

In a recent global initiative, in conjunction with third-party research firms, buyers across the U.S., U.K., Germany and Australia were surveyed about the challenges, barriers, transformation and opportunities aligned with converged TV advertising.

Bob Ivins, Chief Strategy Officer, TVSquared and Jessica Hogue, GM Measurement, Innovid will look at the report’s findings, covering industry needs, challenges, priorities for the year ahead and critical growth factors.