How Google’s Machine Learning Models Unlock More Accurate Measurement and Better Performance

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For marketers navigating today’s complex digital ecosystem, understanding the actions people take after engaging with their ads has become increasingly difficult. We’ve entered a new world of performance measurement, and growing your business requires innovative, privacy-first approaches that preserve advertising efficacy and put your customers first.

In this webinar, join Google Product experts who will illustrate how they are using machine learning models to help future-proof your measurement while upholding the user’s experience, respecting their privacy, and protecting their data. Walk away with key takeaways, including:

How Google employs different types of modeling to help you gain critical insights into the customer journey
Why modeling is essential for accurate, privacy-safe conversion measurement in a world with fewer cookies and other identifiers
How unlocking more complete measurement will set you up for improved optimization and better campaign performance