Creative Personalization in the New TV and Video Landscape

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The role of video advertising is expanding rapidly with the digitalization of TV and Video. Brand marketers no longer view video as an upper-funnel tactic and are increasingly leveraging these formats in lower-funnel tactics as well. The key to enabling this transformation is personalized messaging and content in video; however, brand marketers face a myriad of challenges to overcome across the various video channels.

In this session, Flashtalking discusses how to overcome these challenges and execute personalized cross-channel video, even when faced with walled gardens and CTV-specific issues. Brightline President Rob Aksman will also provide insights on how to address the challenges specific to advanced video advertising across premium CTV publishers.