A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers

This event is over.

Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. Using innovative methodological techniques, a dynamic segmentation has been developed that identifies how the perceptions, attitudes, needs, and psychological well-being of seven female consumer segments have changed as the pandemic evolves.

In this webinar, Meredith will share novel findings and implications for how marketers should conceptualize their target audiences and best engage with them in food, home, beauty, travel and other advertising categories.

Note: This session will be pre-recorded