Collaborate to Win: How Brand and Performance Marketing Work Together

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As the consumer landscape continues to evolve, and sales move online, today’s marketers need to manage both brand and performance marketing. Understanding the right mix of brand value versus driving online sales is challenging. What is more, each type of marketing requires different skills, and goals, to be successful.

Marketers require a new type of team who specializes in the expertise, tactics, and channels driving commercial transactions, which many Brand agencies can’t provide. Performance agencies have moved in to fill this gap with SEO, social, search, affiliate, and email marketing. Today, collaboration between these two types of agencies is critical to the overall success of any marketing strategy.

In this webinar, we’ll walk through the key differences of what a brand agency and performance marketing agency can offer, why you need both, and how to create processes and workflows between each counterpart to drives results. Attendees will:

Learn the differences between and importance of brand and performance marketing agencies and understand what goals, metrics, and KPIs are appropriate for each
Gain insight into how and why brand and performance marketing teams need to work closely together to drive results
Learn from real examples of how teams have been successfully aligning their brand and performance marketing strategies