Decoding CTV Measurement: An In-Depth Look at Reach, Frequency & ROI

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Reach, frequency, and ROI are often the main concerns cited by marketers when it comes to connected TV advertising. However a recent study conducted by the ANA and Innovid, which included participation from 20 of the world’s largest advertisers and measured over 1.7 billion impressions, found that these concerns might be unwarranted.

In this webinar, Innovid GM, Measurement and Analytics Jessica Hogue, will explore:

How marketers can best scale their CTV campaigns and maximize the potential for unique reach
Why a fragmented CTV landscape does not necessarily lead to excessive frequency
How spending in CTV can be optimized to drive scale and improve yield