See What Sticks: 'Test & Learn' Your Way to Growth

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Model validation is a critical step for driving adoption of media measurement tools. Historically, media measurement providers have defaulted to lab-like validation strategies including model accuracy statistics, 95% confidence intervals, and slides full of equations. These strategies routinely fail to provide meaningful real world validation, or a feasible path to achieve that validation.

In this webinar, we will discuss how marketing practitioners can "test and learn" their way to growth, creating a virtuous feedback loop of data collection, measurement, experimentation, and validation which ultimately leads to growth.