New Insights on Consumers’ Attitudes Toward Online Tracking and Opt-In Preferences: A Forum for Senior Marketers

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As global technology brands like Apple and Google disband cookies, understanding consumers’ relationship with their data as well as their knowledge of how it informs brands’ marketing and advertising strategies is foundational to understanding how a consumer-led future in data permissions will unfold. How can brands develop and maintain relationships with consumers in this new paradigm, what is considered a fair value exchange for leveraging consumers’ data, and what types of incentives are most effective?

In this webinar, join the ANA Data, Technology & Measurement Team and the ANA Global CMO Growth Council for a deep dive and interactive discussion with Dr. Kyle Dropp, co-founder and president of global enterprise technology company Morning Consult, as he shares insights on consumers’ attitudes toward online tracking and opt-in preferences from a custom survey of 2,200 U.S. adults.