Machines, Data, and Creativity: The Future of Advertising

This event is over.

Predicting the future is never easy. In the advertising industry, the rapid disruptions of 2020 have made it harder than ever to plan ahead. But the forces creating the most uncertainty in the industry - consumer demands for privacy, evolving expectations, advances in automation, and shifts in content consumption - are also pointing the way to what the future of marketing has in store.

With examples from the Telecommunications industry, Noah Choi, Industry Manager, Technology & Telecommunications at Facebook, will share how the rising tides of data regulation, automation, and mobile commerce are lifting the industry to a new level of creativity. This session will discuss how to:

Make the most of your marketing data in a regulated future
Gain insight into evolving consumer norms in content consumption and customer service
Use mobile platforms to create new, personalized experiences for consumers
Evolve your brand’s story for the mobile medium